Our Story


The Ghacham brothers have always had a love affair for fashion and business. From Lebanon to Los Angeles, the brothers have conquered the online retail market for men’s, women’s, and kid’s fashion.

Growing up in Lebanon allowed the brothers to embrace the international retail market at a young age. Their father, Daoud Ghacham, became their inspiration for his success in the retail industry, and he instilled in them good business ethics and intuition. A few years down the line, the family moved to Los Angeles, in search of finding new adventures.

After moving to Los Angeles, the brothers soon quickly realized there was a need for well-tailored clothing with a casual Los Angeles flair. Their vision was to bring an impeccable eye for design to the market - all at an affordable price. With this vision in mind, together they founded Platini Jeans. They sampled their first full collection during Los Angeles Market Week 1997. The collection sold out instantly, and they soon found themselves on the path to success.

The Ghacham brothers have expanded their empire over the years, adding new items to their ever-growing catalogue like fashion accessories and men’s fragrance.

The brothers pledged that Platini Jeans would never compromise quality design for a lower price point - giving men around the world the opportunity to feel and look their very best everyday. The Ghacham brothers are innovators of modern, elite, and affordable fashion, and their products only further prove this.

Platini builds a man's confidence and sets him up for success.